Seaton is in the VIP lounge of a transatlantic airline when he sees Richard Branson. Seaton goes up and asks him a favour. "I'm meeting an important client here in a few minutes," says Seaton. "Would you mind just passing by and saying hello? It would really impress my client if he thought I knew you." Mr Branson agrees to this harmless request and a few minutes later he spots Seaton deep in conversation with his client. He walks up, taps Seaton on the shoulder and says,"Hi Seaton. How you doing?" Seaton turns round and says, "Sod off, Branson, I'm busy."