📊 How the New Championship TV Deal Affects SWFC’s 2024/25 Budget
The increased TV revenue starts in the 2024/25 season, meaning it won’t be reflected in 2023/24 financials.
This boosts total revenue, helping to offset losses and create more room under PSR.
If SWFC gets £5m from the deal, for example, that’s £5m less in losses that count toward the £39m limit.
🔍 Scenario 1: If Wednesday’s Loss for 2023/24 is £6m (With TV Money in 2024/25)
Season Loss (Reported or Estimated) Effect of TV Money
2021–22 £7.35m ✅ Drops out of 3-year PSR window
2022–23 £6.54m ✅ Still included
2023–24 £6m (Projected) ✅ Still included
2024–25 £6m (Projected) – £5m TV Money = £1m Net Loss ✅ New TV deal offsets losses
💡 Total 3-year losses for 2024/25 = £13.54m (Way below £39m limit!)
💡 Huge financial breathing room in 2024/25!
✅ SWFC can invest more in wages or transfers without breaking PSR.
✅ If they spend wisely, they can afford better players while staying compliant.
✅ Could even end up in profit, which would carry over for extra spending in future years.
🚀 Key Takeaways
1️⃣ The new TV deal makes it easier to stay within PSR limits by reducing reported losses.
2️⃣ If Wednesday’s spending stays similar, they will have even more financial flexibility.
3️⃣ Could potentially spend an extra £5m–£7m next season without breaking PSR, depending on exact TV deal value.
4️⃣ Smart recruitment and player sales could put the club in one of the strongest financial positions in the Championship.
📊 Final Verdict: The New TV Deal is a Big Boost
💰 Sheffield Wednesday will likely have more room to spend in 2024/25 thanks to the TV money.
⚠️ But if they increase spending by the full £5m–£7m without improving revenue elsewhere, they could still hit their PSR limit in future years.
📌 The club should use this boost wisely—investing in smart transfers and player trading rather than just raising wages.
